Best Bang for the Buck: EverQuest II
John Smedley: EverQuest II seeing ‘amazing growth’ following F2P
by Justin Olivetti (5 hours ago)
Fantasy, EverQuest, EverQuest II, Business models, MMO industry, Free-to-play, DC Universe Online
Following a rocky and often-troubling year for Sony Online Entertainment in 2011, it’s got to be good to have a clear win for the team. So we certainly can’t begrudge SOE President John Smedley from climbing to the mountaintops to trumpet EverQuest II’s success following its full free-to-play transition last month.
According to a series of tweets, Smedley says that the numbers are looking impressive: “We are seeing some amazing growth in EQII. 40% increase in daily logins since going F2P, 300% increase in new players, and 200% increase in item sales. Plus we have added a lot of new subs. All during the time that some really good competition hit the market.”
Smedley also says that SOE is “very excited” with its partnership with ProSiebenSat.1, which grants exclusive publishing rights in Europe to eight of the studio’s titles, including EverQuest, DC Universe Online, and Star Wars: Clone Wars Adventures.
Yeah…awesome. Congrats on the great news!